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Abstract
Comparative discourse studies have tended to emphasize uncovering the dichotomous systems or the differential ideological patterning between the East and the West. The present study attempts a turn in moving beyond the dichotomous perspective to examine the complexities and the internal variations within the Chinese culture and discourse. It explores the diverse discourse systems operating in the media practice of contemporary China and emphasizes that a discourse system is dynamic and constantly undergoing changes, competing with other discourse system(s) and incorporating elements from the other discourse system(s). The notion of stance by Du Bois is utilized to study the different possible stances the three key newspapers in Southern China (i.e. Shenzhen Special Zone Daily, Guangzhou Daily, and Southern Metropolis Daily) have adopted in reporting the case of the Sanlu milk scandal, manifesting the competing forces and the changing Chinese media in a globalizing context, with differential extent of hybridization between at least two discourses: the politically driven and the professionally driven discourses.
Notes on contributors
Doreen Wu is an associate professor from the Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University. Her main research interests cover comparative discourse studies, multilingualism and multiculturalism, glocalization, and media communication in Cultural China ([email protected]).
Huang Yu is the professor from Department of Journalism, Hong Kong Baptist University. His current research interests include: media in Hong Kong and mainland China, media representation/construction, social relations, social development and media transformations, media and Chinese nationalism, journalism/media performance in Hong Kong ([email protected]).
Liu Ming is currently a PhD candidate in the Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University. His main research interests cover media discourse analysis, corpus-assisted discourse analysis, and systemic functional linguistics. Now he is working on a PhD project concerning the external communication of English media in China ([email protected]).
Notes
1. Martin (Citation2000) and Martin and White (Citation2005) have further classified the explicit evaluative expressions into three types: (1) affect (expression of feelings), e.g. happy, sad, and fear; (2) judgment (evaluation of behaviors), e.g. charmed, powerful, and moral; and (3) appreciation (evaluation of things), e.g. engaging, lovely, and innovative.
2. See FootnoteNote 1 above.
3. Readers can refer to Wu (Citation2008), for further readings of possible products and processes of glocalization in contemporary Chinese discourses.