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ARTICLES

“GIRLS WITH A PASSION FOR FASHION”

The Bratz Brand as integrated spectacular consumption

Pages 244-258 | Published online: 12 Oct 2007
 

ACKNOWLEDGMENTS

The author thanks the journal's editor, anonymous reviewers, Ross Wolin, and Carolina Acosta‐Alzuru for their very helpful guidance, as well as the graduate students in the Penn State College of Communications Colloquium Series for their feedback about a related presentation. An earlier version of this paper was presented at the Association for Education in Journalism and Mass Communication, San Francisco, CA, 2006.

Notes

1. This particular passage was also briefly ridiculed in a 2006 episode of the US cable television program The Colbert Report, in a satirical segment on children's culture. Stephen Colbert concludes about the Bratz writing exercise, “Like Shakespeare always said, ‘there's nothin’ cooler than dropping the ‘G's’ off thy gerunds.’”

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