Not quite herculean, but pretty darn close: the hazards of finding and recruiting child research participants

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Matthew A. Lapierre

Matthew A. Lapierre (PhD, University of Pennsylvania) is an assistant professor in the Department of Communication at the University of Arizona. His primary research focuses on the way media affects children’s health and well-being with a specific focus on persuasive communication. His secondary research interests include examining how parents make health-focused decisions for their children and how child development affects consumer behavior.