Physical education’s grand convergence: Fitnessgram®, big-data and the digital commerce of children’s health

ABSTRACT

Fitnessgram® is a digital platform designed to help physical education teachers measure, record, disseminate and analyse the results of school-based student fitness testing. Despite important questions about the ethics, educational value and costs of Fitnessgram®, it is now widely used in the United States and is spreading to other countries. In this empirically investigative study, we draw on academic studies and commentary, media stories, government and funding body reports, press releases and advertisements to describe the emergence of Fitnessgram® and the convergence of factors that appear to guarantee the programme’s increasing ubiquity. We also discuss the various ways the data sets built by Fitnessgram® may reshape the practice and purpose of physical education as well how young people understand their own health in light of this. In the face of puzzling academic silence on the Fitnessgram® phenomena, this paper stimulates lines of critical academic enquiry about the financial self-interest, educational shortcomings and policy implications that its rise suggests.

KEYWORDS:

• Curriculum
• educational policy
• globalisation and internationalisation
• health education
• pedagogy

Additional information

Notes on contributors

Carolyn Pluim

Carolyn Pluim is an Associate Professor of Education at Northern Illinois University. Her research interests are focused around the intersections of sociology of education, curriculum studies and educational policy, specifically as these relate to school health policies and practices.

Michael Gard

Michael Gard is an Associate Professor in the School of Human Movement and Nutrition Sciences at the University of Queensland. His research centres on how the human body is and has been used, experienced, educated, measured and governed. His work includes projects on the science of obesity, the history of sport, the uses of digital technology in health and physical education, and the sexual and gender politics of dance education.