Abstract
Advanced Product Quality Planning (APQP) has had an impressive impact as it is significantly better than other quality management systems which merely provide detailed statistics based on analytical methods. However, the APQP scope is still restricted to new product development only. This paper looks at the application of APQP methodology for quality improvement in small and medium sized enterprises (SMEs), using a specific die casting unit case. The study could be a paradigm initiative towards high quality products and services at low cost for every SME.