Strategic design in small creative industry firms

Abstract

Organizations, especially within the creative industries, are increasingly faced with limitations while applying classical strategy theories due to changes in social and economic environmental factors. The purpose of this article is to offer a theoretical-conceptual framework for the strategic design of small firms in the creative industries. The framework is based on a meta-analysis and subsequent discussion of literature, which resulted in four major strategic dimensions: vision, strategy formulation, resources and stakeholder relations. From this study, strategic dimensions may be further observed and validated empirically. It may also contribute towards understanding more organic and emerging strategic models. The theoretical-conceptual framework is intended to foster the continuous debate and scientific development of Strategy as an academic field, since scientific production is still rare and fragmented in this field.

Keywords:

• Creative industries
• Theoretical framework
• Strategic design
• Small creative industry firms
• Entrepreneurship
• Small firms

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

1 “Creative industries boost economies and development, shows UN Report”. Available in http://www.unesco.org/new/en/media-services/in-focus-articles/creative-industries-boost-economies-and-development-shows-un-report/. Accessed in October 23^rd, 2015.