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Abstract
One of the characteristics of convergence journalism is the prominence of repurposing of content. This article analyses news production processes at the Norwegian public service broadcaster, NRK, through the concepts of genre and adaptation. Convergent, or cross-media, news journalism involves media content travelling across media boundaries. As different media platforms use different sets of sign systems (audio, video, writing, images and graphics), this requires some form of translation or adaptation. This article analyses some examples of audiovisual content that travels across media platforms; mainly from television and radio to the Web, but also between radio and television. News content made for a specific programme on a specific platform, with a characteristic rhetoric, is adapted in part or as a whole to be republished on a different platform with a different rhetoric. In conclusion, the article outlines a typology of different forms of repurposing in cross-media news journalism, expanding on those found in Dailey et al.'s (2003) “convergence continuum”.
Notes
1. ENPS is developed by Associated Press, and is the NRK's (and the BBC's) networked, desktop information system, where all central and regional newsrooms can communicate and view each other's news material.
2. For an excellent rhetorical analysis of the Web coverage of another famous Norwegian trial, the “triple murder case”, see Fagerjord (2003, p. 120).
3. Norway's harshest sentence, a special form of protective custody that can keep the convict in custody for life. See http://www.aftenposten.no/english/local/article1841949.ece, accessed 4 March 2008.