![Sample our Humanities journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5939/TOC-Subject-Sample-2021-Humanities.jpg"})
Abstract
The involvement of citizens in public life through the Internet, variously described by terms such as interactivity and user-generated content, is frequently held up as a democracy-enhancing development. However, these concepts say little about the exact nature and character of media–audience relations. We wish to introduce a more detailed taxonomy of user-generated content (UGC) that takes issues of power and influence into account. We examine the media–reader relationship (in online newspapers) by looking at (1) degree of participation and (2) type of content. We also suggest that it might be fruitful to think in terms of a political economy of UGC. Our results show that users are mostly empowered to create popular culture-oriented content and personal/everyday life-oriented content rather than news/informational content. Direct user involvement in news production is minimal. There is a clear political economy of UGC: UGC provision in mainstream media to a great extent addresses users-as-consumers and is part of a context of consumption.
Acknowledgements
Henrik Örnebring wishes to acknowledge the generous grant made by the Ax:son Johnson Foundation of Sweden, which made work on this article possible.