ABSTRACT
Utilizing the theory of disruptive innovation, this study relies on dual surveys: one of publishers of rural newspapers in America, and the other of readers of rural newspapers in America. This work ascertains key differences and similarities between how the two groups consider various funding models for U.S. journalism. The survey probes how the two groups perceive the ability to fund journalistic organizations utilizing a variety of potential revenue streams. Key findings include a clear disconnect between what revenue streams publishers are willing to implement and what revenue streams readers are potentially willing to endorse.
Disclosure Statement
No potential conflict of interest was reported by the author(s).