To Be or Not To Be?—China's Cultural Policy and Counterhegemony Strategy Toward Global Hollywood from 1994 to 2000

Abstract

The study critically reviews China's cultural policy and counterhegemony strategy against global Hollywood from 1994 to 2000. The central argument is that the Chinese government's strategy of using the so-called main melody propagandistic films to battle against Hollywood from 1994 to 2000 is ineffective in terms of film market recouped and quality films produced, but may be considered partially successful in terms of the technological renovation of film exhibition infrastructure. The reason lies in the conflict between a planned production and a market demand, plus an ambivalent explanation of the function of the film industry and an unclear definition of the cultural policy. This conflict not only speaks to the complexity of global-local interplay, but also reflects the fundamental dilemma of China's “one-party market economy” (Kahn, 2002, ¶ 2), and its contradictory perspective on globalization. The study also revisits the thesis of “cultural imperialism” and calls for a more synthesized way to explain the complex global-local dialectic.

Keywords:

• Hollywood
• China
• Cultural Policy
• Cultural Imperialism
• Cultural Globalization

Acknowledgements

The author would like to thank Professor Ron Greene and Professor Lary May for their advice on the earlier version of the manuscript.

Notes

1. The title of this article is borrowed from Zheng (2000).

Additional information

Notes on contributors

Wendy Su

Wendy Su is an Assistant Professor at University of California Riverside, USA