ABSTRACT
This paper examines the relationship between communication and cross-cultural adaptation through conducting a membership categorization analysis of interactions among members of an Asian American Chamber of Commerce (AACC). Analysis of audio-and-video-recorded data gathered during ethnographic fieldwork illustrates how immigrant AACC members adapt to US notions of race through adopting the “Asian” racial category yet define “Asian” in creative ways that meet institutional goals. AACC members also resist US essentialist racial ideology through identifying with ethnic categories that help members meet situated institutional goals. Overall, this paper highlights how members routinely switch among racial, ethnic, and professional identity categories when navigating structural constraints of racial ideology during cross-cultural adaptation in institutional contexts.
Acknowledgments
My deepest gratitude to feedback from Drs. Benjamin Bailey, Gonen Dori-Hacohen, and Donal Carbaugh on previous versions of this chapter. I would also like to thank the reviewers and editor of this journal, Dr. Todd Sandel, for their insightful comments that helped improve the quality of this paper.
Notes on contributor
Natasha Shrikant is an Assistant Professor in the Department of Communication at the University of Colorado, Boulder. She uses ethnography and discourse analysis to study the interactional accomplishment of racial, gender, and political identities in institutional contexts.