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Abstract
The purpose of our study was to examine the antecedents to use of clothing to alter mood by identifying personality traits, social appearance anxiety, clothing in relation to self as structure (CSS), and clothing functions. Undergraduate women participated (n=310) in the study. Path analysis using structural equation modelling was used to test our hypothesised model. Perfectionism was related to social appearance anxiety and CSS. Neuroticism was related to social appearance anxiety. Individuals who experienced social appearance anxiety tended to select clothing for its ability to provide comfort, camouflage flaws in appearance, and provide assurance. Individuals who felt a close connection between clothing and the self (CSS) tended to select clothing for its ability to camouflage flaws in appearance and provide assurance, fashionability, and individuality. CSS in combination with the camouflage clothing function played the most important role in predicting the use of clothing to alter mood.
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