Analysis of trends on fabric patterns in contemporary men’s suits

ABSTRACT

As the number of men who value individual tastes and styles increases, a systematic analysis of patterns, an eye-catching design element, needs to be performed in men’s suits. A total of 2,288 men’s patterned suit images were collected over 12 seasons from 2015 to 2020 from Vogue. Each pattern was classified according to their motif sources and reclassified into traditional and non-traditional to examine the trend. Cross-analysis and X² test were performed to analyse the differences according to the season. As a result, the traditional patterns showed a strong presence in the fall season, and non-traditional patterns were found more in the spring season. There were significant differences between traditional and non-traditional patterns by season and types. Besides, examining the use of patterns by brand, those that frequently use traditional patterns were Tom Ford, Ralph Lauren, Dunhill, Versace, and Giorgio Armani in order.

KEYWORDS:

• Men’s suit
• trend analysis
• traditional pattern
• non-traditional pattern

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes

1 Courtesy of Dunhill. (2014). Look 19, Spring 2015 Menswear, Dunhill. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2015-menswear/dunhill/slideshow/collection#19. Retrieved 20 January 2020.

2 Courtesy of Tom Ford. (2015). Look 3, Spring 2016 Menswear, Tom Ford. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2016-menswear/tom-ford/slideshow/collection#3. Retrieved 20 January 2020.

3 Yannis Vlamos (Indigital.tv). (2017). Look 32, Spring 2018 Menswear, Daks. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2018-menswear/daks/slideshow/collection#32. Retrieved 20 January 2020.

4 Alessandro Lucioni (Gorunway.com). (2019). Look 68, Fall 2019 Menswear, Dolce & Gabbana. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/fall-2019-menswear/dolce-gabbana/slideshow/collection#68. Retrieved 20 January 2020.

5 Filippo Fior (Gorunway.com). (2020). Look 1, Fall 2020 Menswear, Officine Générale. Vogue. ‘Please see’:https://www.vogue.com/fashion-shows/fall-2020-menswear/officine-generale/slideshow/collection#1. Retrieved 20 January 2020.

6 Yannis Vlamos (Indigitalimages.com). (2014). Look 13, Spring 2015 Menswear, Corneliani. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2015-menswear/corneliani/slideshow/collection#13. Retrieved 20 January 2020.

7 Gianni Pucci (Indigitalimages.com). (2014). Look 13, Spring 2015 Menswear, Canali. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2015-menswear/canali/slideshow/collection#13. Retrieved 20 January 2020.

8 Alessandro Lucioni (Gorunway.com). (2019). Look 6, Spring 2020 Menswear, Marco de Vincenzo. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2020-menswear/marco-de-vincenzo/slideshow/collection#6. Retrieved 20 January 2020.

9 Filippo Fior (Gorunway.com). (2020). Look 43, Fall 2020 Menswear, Gucci. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/fall-2020-menswear/gucci/slideshow/collection#43. Retrieved 20 January 2020.

10 Yannis Vlamos (Indigital.tv). (2016). Look 31, Spring 2017 Menswear, Dolce & Gabbana. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2017-menswear/dolce-gabbana/slideshow/collection#31. Retrieved 20 January 2020.

11 Kim Weston Arnold (Indigital.tv). (2018). Look 29, Spring 2019 Menswear, Alexander McQueen. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2019-menswear/alexander-mcqueen/slideshow/collection#29. Retrieved 20 January 2020.

12 Marcus Tondo (Indigitalimages.com). (2014). Look 10, Spring 2015 Menswear, Alexander McQueen. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2015-menswear/alexander-mcqueen/slideshow/collection#10. Retrieved 20 January 2020.

13 Yannis Vlamos (Indigitalimages.com). (2014). Look 28, Spring 2015 Menswear, Valentino. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2015-menswear/valentino/slideshow/collection#28. Retrieved 20 January 2020.

14 Yannis Vlamos (Indigital.tv). (2017). Look 44, Fall 2017 Menswear, Dolce & Gabbana. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/fall-2017-menswear/dolce-gabbana/slideshow/collection#44. Retrieved 20 January 2020.

15 Filippo Fior (Gorunway.com). (2019). Look 34, Spring 2020 Menswear, Versace. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2020-menswear/versace/slideshow/collection#34. Retrieved 20 January 2020.

16 Monica Feudi (Indigital.tv). (2017). Look 18, Spring 2018 Menswear, Yohji Yamamoto. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2018-menswear/yohji-yamamoto/slideshow/collection#18. Retrieved 20 January 2020.

17 Kim Weston Arnold (Indigital.tv). (2017). Look 10, Spring 2018 Menswear, Alexander McQueen. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2018-menswear/alexander-mcqueen/slideshow/collection#10. Retrieved 20 January 2020.

18 Courtesy of Alexander McQueen. (2019). Look 26, Fall 2019 Menswear, Alexander McQueen. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/fall-2019-menswear/alexander-mcqueen/slideshow/collection#26. Retrieved 20 January 2020.

19 Filippo Fior (Gorunway.com). (2020). Look 48, Spring 2020 Menswear, Vetements. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/fall-2020-menswear/vetements/slideshow/collection#48. Retrieved 20 January 2020.

20 Yannis Vlamos (Indigital.tv). (2017). Look 27, Spring 2019 Menswear, Dolce & Gabbana. Vogue. ‘Please see’: https://www.vogue.com/fashion-shows/spring-2018-menswear/dolce-gabbana/slideshow/collection#27. Retrieved 20 January 2020.

Additional information

Funding

This work was supported by Institute of Textiles and Clothing at The Hong Kong Polytechnic University [grant number BE30].