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Abstract
This study introduced the concept of celebrity involvement, which is the audiences' relationship with mediated celebrities along three sub-dimensions: affinity, parasocial relationships, and identification. Based on this concept, this study examined the underlying mechanisms through which young people's involvement with celebrities influences their political and civic engagement. A survey of 248 undergraduate students in Macau, which is a Special Administrative Region of China, showed an indirect association of celebrity involvement with political and civic engagement, which was mediated by situational involvement and self-efficacy, respectively. The implications of the findings are discussed.
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Notes on contributors
Nainan Wen
Nainan Wen (PhD, Nanyang Technological University, Singapore) is an Assistant Professor in the Faculty of Humanities and Arts, Macau University of Science and Technology. Her research interests focus on the media use in decision-making and social development, particularly regarding health and public affairs issues.
Di Cui
Di Cui is a doctoral student in the School of Journalism and Communication, the Chinese University of Hong Kong. His research interests include digital journalism and knowledge acquisition from media use and interpersonal communication.