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Abstract
Recent research based on samples from Western countries has shown that the framing of information influences judgments of its truth, with negative framed statements perceived as more credible than formally equivalent positive framed statements. However, these findings may not apply to all Chinese residents because of China’s unique news contexts that adhere to positive reporting and a collectivist culture. Although the equivalence framing also affects people’s judgment of the truth of the information in China, it differs from people in Western countries. Chinese people believe statements with positive framed statements are more credible than statements with formally equivalent negative frames. They are more likely to associate positive information with news and show no obvious reactance to the persuasive intention perceived from positive framed statements. In addition, exposure to information from non-official media is changing this particular outcome, and people with frequent access to non-official media show similar responses to those in the West along these paths.
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No potential conflict of interest was reported by the author(s).
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Notes on contributors
Shun Yao
Shun Yao is a PhD candidate at the School of Economics and Management at the Communication University of China. His research focuses on social psychology, communication psychology, cultural psychology, and cultural industry management.
Huailiang Li
Huailiang Li is a Professor at the Institute for a Community with Shared Future, Communication University of China, holding a PhD in Literature from Renmin University of China. His research interests include international cultural trade and cultural industries, and he has written extensively about film and television, culture, and cultural industries.