Redesigning Fashion: An Analysis and Categorization of Women’s Clothing Upcycling Behavior

Abstract

Upcycling used clothing could transform textile waste into raw materials for new fashion items. Our research goals were to add a longitudinal element to previous research which engaged female focus group participants in a collaborative upcycling project, to further understand motivations for upcycling used clothing, and to identify common characteristics of those who choose to upcycle. Upcycling behavior of 30 women (mean age 44, 87% Caucasian) was explored through questionnaires, in-depth interviews, and visual analysis. The study also aimed to determine the conditions under which upcycling used clothes might be most successful and to further study potential for a service or business. The findings will have practical implications for those interested in fostering sustainable best practices in clothing and for entrepreneurs to weigh the pros and cons of starting a new upcycling business.

Keywords:

• sustainability
• fashion
• recycling
• upcycling

Additional information

Notes on contributors

Kristy A. Janigo

Kristy Janigo is a graduate of the doctoral program at the University of Minnesota, College of Design, and is a design practitioner for a Fortune 500 retailer. Her research interests are sustainability, consumer behavior, and the creative design process.[email protected]

Juanjuan Wu

Juanjuan Wu is an Associate Professor at the University of Minnesota, College of Design. Her research interests are consumer behavior, co-design, and fashion studies.[email protected]

Marilyn DeLong

Marilyn DeLong is Professor in Apparel Studies and Associate Dean for Academic Affairs at the University of Minnesota, College of Design. Her research interests are in aesthetics, design, and sustainability. [email protected]