Abstract
Increasingly, communication scholars are probing the contributions of biology to communication processes. This special issue brought together articles providing substantive overviews of the use of state-of-the-art techniques for performing this type of research, including fMRI, EEG, galvanic skin response, and heart rate measurement. In this article, I review the major insights about the use of these methods, with special emphasis on potential threats to validity. I conclude by suggesting potential new directions for this type of research including evolutionary, epigenetic and ethological approaches.
Notes
1 I have to credit Jimmy Ivory with originally giving me this idea many years ago.