The Challenge of Alternative Facts and the Rise of Misinformation in the Digital Age: Responsibilities and Opportunities for Health Promotion and Education

ABSTRACT

There is a growing concern among scientists and educators alike that we are failing in our mission to demonstrate the importance of science and of the scientific method and hypothesis testing. We discuss the alarming rise of misinformation, particularly on the Internet, and the inability of readers, particularly students, to decipher real, valid information from “fake” or alternative facts. We call for renewed educational efforts at all levels to address this new information age problem affecting science. Additionally, strategies for health promotion professionals and Certified Health Education Specialists are presented.