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Abstract
The purpose of this study was to assess a sample of what the next generation of Taiwanese recreation and tourism-related majors expected from a potential recreational vehicle (RV) experience. University students in 2 locations were surveyed to identify which one of the advantages of RV use might inspire them to make the investment in this type of recreational resource. The image of RV purposes and benefits were measured, and a series of t-tests and one-way ANOVAs were used to analyze the responses. The results demonstrated that respondents were very interested in RV activities, and this group of advocates for recreation and tourism preferred facilitated campgrounds and looked toward being able to afford more luxurious RVs as they age. In other results, participants ranked sanitary conditions the most desirable and microwaves as least desirable in terms of the services and amenities of the RV. Results of the study may be useful to RV marketers.