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Abstract
The objective of this study was to examine the evaluation of four competing destinations' websites from the perspective of customers. This quasi–experimental research was based upon a collection of primary data which was carried out via a questionnaire in Kusadasi, Turkey. Four hundred questionnaires were collected from 100 respondents using a two-stage sampling method. Overall, a great majority of the criteria were likely found acceptable by the respondents. One-way ANOVA tests showed significant differences among four destinations within all sets of criteria. Finally, official websites of Spain and Greece were rated as more effective than their competitors. It is expected that the results may help DMO managements and researchers to develop and enhance the criteria used.
Acknowledgments
An earlier draft of this article was presented in the 2nd International E-Business Forum Conference: E-Business on Tourism, Travel and Hospitality, Athens, Greece, on March 14, 2008. We wish to thank the anonymous reviewers for their valuable suggestions on an earlier version of this article. Special thanks are given to the Guest Editor, Dr. Marianna Sigala, for her very helpful advice and assistance during the period of the article being reviewed.