Importance of Green Hotel Attributes to Business and Leisure Travelers

Abstract

This study assessed the environmental attitudes of business and leisure travelers, their green behavior at home, and the level of importance they place on having different green attributes in a hotel. A sample of 571 business and leisure travelers completed an online survey. Correlation analysis and t tests were used to test for differences between the two groups. Results indicated that business and leisure travelers are very similar when rating the importance of specific green attributes. The study has practical implications for management in terms of advertising and marketing strategies targeted to specific segments that may desire green hotel attributes. This research also fills a gap in the literature about green hotel attributes and further extends the research relating to business and leisure travelers' psychographic characteristics, especially in relation to green attributes.

Keywords:

• green hotels
• green marketing
• pro-ecological practices
• business travelers
• hotel attributes