Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort

Abstract

This exploratory study investigates the role of internal marketing on employees’ perceived job performance in an Asian integrated resort. A major survey was conducted on 202 full-time employees working in various departments of a major integrated resort in Macau. Factor analysis revealed two internal marketing factors: (a) Vision, Communication, and Overall Development and (b) Job Training and Rewards. A structural equation model was created, with hypothesized paths from internal marketing factors to job satisfaction and perceived job performance. The results showed that both factors have a significant and positive effect on employees’ job satisfaction. Employees’ job satisfaction is, in turn, positively associated to their perceived job performance. The results would have useful implications to hospitality businesses, particularly in Asia, with regards to identifying factors that help in meeting the expectations of hospitality employees and retaining them.

KEYWORDS:

• Internal marketing
• integrated resort
• job satisfaction
• perceived job performance