The antecedents of top management’s involvement in green technology innovation

ABSTRACT

Green technology innovation is a vital strategic driver for the sustainable development of an organization and is pitched toward energy conservation, pollution mitigation, and waste recycling. This study investigates the influence of the green technology orientation of the top management on a hotel’s green competitive advantage. It considers the effects of green human capital, green structural capital, and green relational capital. It adopts a partial least square structural equation model (PLS-SEM) to test hypotheses using 380 data samples from top employees of hotels in the USA. The statistical results show that corporate environmental ethics, stakeholder pressure, and market demand for green processes positively affect green technology involvement. Furthermore, findings of green human and structural capital positively affect green competitive advantage. The study sheds light on the significance of green competitive advantage in the hotel industry while providing novel perspectives on the deficiencies and vulnerabilities of the competitive hotel business.

摘要

虽然“人工智能”一词出现在产品描述中可能被视为该产品具有先进功能的标志,但它也可能引发消费者的恐惧和担忧. 因此,本研究探讨了商品和服务描述中“人工智能”一词的包含(与排除)对消费者购买意愿的影响. 它还考察了情感信任的中介作用和感知产品风险在这种关系中的调节作用. 我们进行了六个实验来研究这些关系. 使用T检验和Hayes过程宏观模型4和7对数据进行分析. 研究结果表明,在产品和服务的描述中加入“人工智能”一词会降低购买意愿,而情感信任会调节这种关系. 研究结果进一步表明,与低风险产品相比,高风险产品的情感信任对人工智能术语对购买意愿影响的负面中介作用更强. 这些发现为学术界和从业者提供了宝贵的见解,使他们能够在人工智能的应用中制定更有效、更具吸引力的策略.

KEYWORDS:

• Top management
• green technology
• green human capital
• green structural capital
• green relational capital
• green competitive advantage

Disclosure statement

No potential conflict of interest was reported by the author(s).