![Sample our Humanities journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5939/TOC-Subject-Sample-2021-Humanities.jpg"})
Abstract
In an effort to explore the tensions between old and new media, this article examines promotional Web sites for 12 streaming music companies. The goal of the project is to better understand how streaming music services create and embrace opportunities to fit themselves into the lives of music fans. Qualitative data collection revealed 7 interrelated themes. The promotional efforts analyzed here emphasized: (a) an anchor in radio, (b) personalizability, (c) music discovery, (d) music for any occasion, (e) sharing, (f) love, and (g) mobility.
Additional information
Notes on contributors
Mark Glantz
Mark Glantz (Ph.D., University of Missouri, 2010) is assistant professor of Communication & Media Studies at St. Norbert College in De Pere, Wisconsin. His teaching and research areas include Communication Technology & Social Change, Political Communication, and Media Criticism.