https://orcid.org/0000-0001-6991-4255
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ABSTRACT
Social media are essential to radio station communications, including program personalities who use social platforms to connect with their listeners. Social networks allow program hosts to feature a behind-the-scenes glimpse of the station and staff, photos and videos, and afford the audience a way to give feedback. This study used proxemics theory and conversational style through coding and linguistic analysis (LIWC) to examine how personality radio hosts in the US were connecting with their audiences through Twitter. Using a quantitative and qualitative mixed methods approach, the study found that tweets exhibited implicit and explicit content on the two dimensions of closeness and distance.
Disclosure Statement
No potential competing interest was reported by the authors.
Additional information
Notes on contributors
Clark F. Greer
Clark F. Greer (PhD, Bowling Green State University, 2000) is an adjunct professor in the School of Communication and the Arts at Liberty University, Lynchburg, VA. His research interests are emerging media and the use of communication technologies by traditional media organizations.
Douglas A. Ferguson
Douglas A. Ferguson (PhD, Bowling Green State University, 1990) is a professor in the department of Communication at the College of Charleston, Charleston, South Carolina. His research interests are new media and the future of legacy media.