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ABSTRACT
This study examines the moderating effect of residents’ spatial proximity to heritage on the relationship between their perceptual proximity to heritage and tourism attitudes. Questionnaire surveys were conducted with residents living around Kaole Ruins site in Tanzania. The results indicate that perceptual proximity relates positively and significantly to attitude. The positive relationship was more significant to individuals living far from the site than to individuals living close to the site. Residents living close to site are prone to land ownership problems emanating from heritage management. Integrating spatial and perceptual dimensions of heritage provides a better understanding of tourism attitudes.
Acknowledgments
The author acknowledges the constructive comments on earlier version of this paper from two anonymous journal referees and the Postdoctoral Fellowship awarded by the University of Johannesburg under the Mentorship of Prof. Christian Rogerson.
Additional information
Notes on contributors
Noel Biseko Lwoga
Noel Biseko Lwoga (PhD) is a Lecturer in the Department of Archaeology and Heritage Studies at the University of Dar es Salaam, and a Postdoctoral Fellow in the Department of Tourism at the University of Johannesburg. With a background in tourism and archaeological heritage, and a PhD in Business Administration, his research focuses on integrating cultural, tourism, geographical and economic/business approaches - putting local communities at the center - in analyzing heritage and its value, and in bridging the link between conservation and development of heritage resources. He also investigates issues on sustainable tourism, heritage tourist behavior and attitudes, stakeholder and social network analysis, and heritage and tourism marketing and entrepreneurship