The Perceived Risks of Traveling to Mainland China: Evidence From University Students in Hong Kong

Abstract

This study investigates university students' perceptions of the risks associated with traveling to different regions of China and examines the effects of five risk factors (criminal, health, political, terrorism, and disaster) on their overall perceptions of risk in the region. Furthermore, the relationship between overall perceived risk and intention to visit the region is explored. The results reveal that different types of risk factors are associated with different parts of China. University students consider western China to be the riskiest travel destination of the four economic regions in the country.

本文旨在研究大学生游览中国不同省份的风险感知及五项风险因素（犯罪、健康、政治、恐怖主义及灾祸）对他们的整体风险感知的影响。此外，在游览中国内地的前提下，本文探讨了整体风险感知和旅游意向的关系。研究结果显示，中国不同部分与不同类别的风险因素相关。大学生认为中国西部是四个经济区中风险最高的旅游地点。

Keywords:

• China
• tourism
• perceived risk
• students

Keywords:

• 中国
• 旅游
• 感知风险
• 学生