An Analysis of Disaster Management by the Chinese Government in the Market Rejuvenation of the Tourism Industry From the Severe Snowstorms in 2008

Abstract

This article systematically examines the market rejuvenation efforts of the tourism industry by the national tourism authorities of China from the disasters of severe snowstorms in early 2008. A content analysis is conducted of the policies issued by Chinese central tourism authorities in response to the snowstorms. The results demonstrate the comprehensiveness of the tourism market rejuvenation measures of the Chinese authorities against the snowstorms. This study makes its academic contribution in terms of its analysis of public policy change in the specific context of tourism disaster management, particularly through its discussion on the components of policy coordination and policy learning.

本文有系统地探讨中国国家旅游局在经历二零零八年初的严重雪灾后，如何努力复兴旅游业市场。本研究运用内容分析法以了解当局应对雪灾的各项政策。结果显示，中国当局采取了全面的措施来恢复雪灾后的旅游业市场。本研究通过对政策协调和政策学习等范畴进行讨论，并以旅游灾害管理作为背景，对公共政策的变化进行分析，为旅游研究带来学术贡献。

Keywords:

• Tourism disaster management
• market rejuvenation
• policy efforts
• policy coordination
• policy learning

Keywords:

• 旅游灾害管理
• 市场复兴
• 政策努力
• 政策协调
• 政策学习