![Sample our Tourism, Hospitality and Events journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5950/TOC-Subject-Sample-2021-Tourism-Hospitality-Events.jpg"})
Abstract
In recent years, tourism has been increasingly posited as not just that set of ordinary promotional processes by which destinations are projected to visitors from afar (and by which those holiday-makers/trippers are managed there) but also as that mix of political and aspirational activities through which institutions and interest groups variously collaborate and contend to solidify particular visions of their supposed culture, heritage, and nature for not only distant/external others but for their own proximal/internal selves. Working from these later/broader perspectives, this article calls for a much richer critique of the ways in which China itself is articulated. Drawing particularly from CitationBell's (2008) scrutiny of Confucian orientations to the world and from CitationNyíri's (2006) examination of declarative agency of and over tourism, this article calls for deeper and more sustained critique of the conceivable “soft power” normalizations of China through tourism today.
近年旅游业的定位不再单单是向远方游客推广目的地产品（及管理度假人士）的宣传工具，旅游业同时结合政治和领导活动，使各机构和利益团体透过各种合作和竞争，巩固国家固有的文化、传统及本质。这不仅是为着遥远/外来的’他人’，而且还为了近端/内部的’自己’。基于这些后期/较宽的观点，作者希望能就中国的旅游情况进行深入的批判研究。本文通过探讨Bell(2008)有关儒家思想与世界价值取向的观察以及 CitationNyíri(2006)对旅游机构的调查，对中国旅游’软实力’正规化作出更深入及更具持续性的批判研究。