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Abstract
The aim of this article is to examine, from a tourism perspective, the experience of Chinese international students in the UK. Three hundred twenty-one usable questionnaires were collected. This research suggests that the travel motivations of the students fall into the following four categories: relaxation, self-improvement, experiencing culture, and adventure. Certain similarities and differences of the travel behavior patterns between Chinese international students in the UK and their compatriots in Australia, New Zealand, and the United States were identified. Chinese students in the UK are generally satisfied with their travel experience in the UK. Furthermore, they are loyal customers, which is illustrated by their high intention of repeat visits and recommending the UK to friends/family. More than 42% of them had had visits from their families back in China since they arrived in the UK to study; this provides strong evidence for their importance to the visiting friends and relatives (VFR) market in the UK. The implications of these findings to educational institutions and the tourism industry in the UK are also discussed.
本文从旅游的角度调查在英中国留学生的经历。研究人员分析三百二十一份有效问卷，把在英中国留学生的旅游动机分为四类：放松、自我提高、经历文化和探险。在英中国留学生与在澳大利亚、新西兰及美国的中国留学生有相似也有不同的旅游行为。他们普遍满意在英的旅游经历；他们的忠诚体现在他们再次来英旅游的高动机和向他们亲戚朋友推荐英国的偏高倾向。超过百分之四十二的在英中国留学生已接待了他们家庭的来英探望，可见在英留学生在英国的探亲访友的市场重要性。这项研究对英国学校和旅游业也是有价值的。