Modeling Resident Attitudes toward the Chinese Inbound Tourist Market

ABSTRACT

China has become the largest inbound market for Taiwan’s tourism industry. Even though Taiwan and China have similar cultures, a large inflow of tourists from a single inbound tourism market may present significant challenges. This study aims to examine Taiwanese attitudes toward the Chinese inbound tourism market, the perceptions of tourism impacts generated by this group and the relationship between residents’ impact perceptions and attitudes toward further development of this market. Findings suggest that tourism impacts are significant determinants of overall impact, and overall quality of tourism experience. Findings further suggest that both direct and indirect relationships exist between residents’ impact perceptions and their attitudes toward the Chinese tourism market while both the overall impact perceptions and overall quality of tourism experience perceptions mediate the relationship between tourism impacts and residents’ attitudes toward the Chinese tourism market. Finally, the study provides practical management strategies to locals towards a specific group of tourists.

摘要

中国是台湾旅游业最大的入境市场。尽管台湾和中国有相似的文化，但大量来自单一入境市场的旅客可能带来巨大的挑战。本研究旨在探讨台湾居民对中国入境旅游市场之态度，对此入境市场产生之旅游冲击认知，以及居民的冲击认知与对此市场之未来发展态度间的关系。研究结果表明，旅游冲击明显由总体冲击及旅游体验整体质量所决定。研究结果进一步显示居民的旅游冲击感知与对中国旅游市场的态度之间存在直接与间接影响关系，而整体冲击感知和旅游体验整体质量感知则为两者间的中介影响关系。本研究在最后提出当地居民在面对特定旅客群体时的实务管理策略。

KEYWORDS:

• Inbound tourism market
• tourism impact
• tourism attitude
• Taiwan

关键词:

• 入境观光市场、旅游冲击、旅游态度、台湾

Acknowledgments

The author appreciate Dr. Dogan Gursoy's assistances and advices.

Additional information

Notes on contributors

Chin-Yu Chen

Chin-Yu Chen is Associate Professor in the Department of Tourism Management of the College of Management at National Quemoy University, Kinmen, Taiwan (E-mail: [email protected]). Her research interests focus on tourism attitude, tourism impacts, leisure and tourism behavior, tourism marketing and community tourism development.