Investigating Creative Experiences and Environmental Perception of Creative Tourism: The Case of PMQ (Police Married Quarters) in Hong Kong

ABSTRACT

Creative tourist experiences and the environmental settings of creative attractions contribute to healthy and sustainable creative tourism. Taking the case of a popular cultural hub and creative attraction Hong Kong’s Police Married Quarters, this paper presents an empirical study on the experiential and environmental perception of creative visitors in Hong Kong. The study reveals that creative tourist experience is associated with esthetics, involvement, and education. Creative environmental attributes, as measured by visitor satisfaction, comprise facilities, catering, and accessibility. Participation and a distinctive spatial layout are also valued in creative tourism. From the findings, it is proposed that that Hong Kong’s creative tourism product and development should be better linked to its creative industry chain; at the same time, there should also be a closer relationship between different creative sectors, actors, and the local community at large.

摘要

旅客的体验和景点的环境有助发展健康和可持续的创意旅游。本文以香港PMQ作为创意景点的例子, 对香港创意旅客的体验和环境感知进行了实证研究。研究显示, 创意景点旅客的体验, 与审美观, 参与程度和教育元素有关。透过访问旅客的满意度, 发现创造性环境属性包括创意景点的设施, 餐饮和可达性。旅客参与和独特的空间布局也对创意旅游十分重要。研究结果建议香港的创意旅游产品和发展应与其创意产业链更好地联系。同时, 各种创意产业区块, 持份者和整个当地社区之间应该建立更紧密的关系。

KEYWORDS:

• Creative city
• creative economy
• creative tourism
• cultural industry
• cultural tourism
• tourism experiences

关键词:

• 创意城市
• 创意经济
• 创意旅游
• 文化产业
• 文化旅游
• 旅客体验

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Notes on contributors

Chung-Shing Chan

Chung-Shing Chan is Research Assistant Professor in the Department of Geography and Resource Management at the Chinese University of Hong Kong, Hong Kong SAR, China. His teaching and research interests include place branding and marketing, sustainable tourism and eco-tourism (E-mail: [email protected]).

T. C. Chang

T.C. Chang is Associate Professor in the Department of Geography at the National University of Singapore, Singapore. His research interests include Southeast Asian tourism, vernacular architecture and heritage, arts, culture, and creativity in Asian cities (E-mail: [email protected]).

Yating Liu

Yating Liu holds a Master’s Degree in Social Science in Sustainable Tourism from the Department of Geography and Resource Management at the Chinese University of Hong Kong, Hong Kong SAR, China. She is also an assistant research fellow of Beijing Institute of Fashion Technology (BIFT), Beijing, China. Her main research interests include creative tourism, tourism planning, and fashion industry study (E-mail: [email protected]).