Investigating Non-Host Residents’ Perspectives of the Impacts of a Mega Sports Event: The Beijing 2022 Winter Olympic Games

ABSTRACT

Current research on the impacts of mega events have focused on the residents of the host destination despite the potential spillover effects of the impacts from the host destination to neighboring communities. This study adopts a mixed method approach to investigate the views of non-host residents from the five major cities (i.e., Qiqihar, Harbin, Mudanjiang, Jiamusi, and Daqing) in neighboring Heilongjiang province, a tier-one winter destination in China that is expected to benefit from the spillover effects of the upcoming Beijing 2022 Winter Olympic. This study contributes to the literature by highlighting the relevance of mega events for non-host tier-one destinations, and by providing policymakers with insights into economic, socio-cultural, environmental, tourism development, knowledge development, and residents’ quality of life considerations that are relevant for garnering the support of residents beyond the host destination.

摘要

尽管主办地区的影响可能会对邻近社区产生溢出效应, 但当前关于大型活动影响的研究主要集中于主办地区居民。本研究采用混合方法调查来自邻近黑龙江省五个主要城市 (齐齐哈尔, 哈尔滨, 牡丹江, 佳木斯和大庆) 的非主办地区居民对大型体育赛事影响的看法。黑龙江省是中国的一级冬季旅游目的地, 预计将受益于即将到来的北京 2022 年冬奥会的溢出效应。本研究强调大型活动与非主办一级旅游目的地的相关性, 并为政策制定者提供经济, 社会文化, 环境, 旅游发展, 知识发展和居民生活质量的见解, 这些见解与获得非主办地区居民的支持相关。

KEYWORDS:

• Olympics
• destination management
• tourism marketing
• residents
• host-guest relations

关键词:

• 奥运会
• 目的地管理
• 旅游营销
• 居民
• 主客关系

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Yushi Tian

Yushi Tian is an alumni of School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong SAR, China. His research interests include sports and tourism (E-mail: [email protected]).

Vincent Wing Sun Tung

Vincent Wing Sun Tung is Associate Professor in School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong SAR, China. His research interests include tourism experiences, host-guest relations, and destination management (E-mail: [email protected]).