Are Prior Smart Hotel Visiting Experience and Personal Innovativeness Critical to Future Visit Intention?

ABSTRACT

This study explores the relationship between consumer perception of smart hotel technology amenities (TA) and consumer visit intention to smart hotels. The mediating role in this relationship is examined by technology acceptance model (TAM). The study also examines whether prior smart hotel visiting experience and personal innovativeness can moderate this relationship. An online survey was carried out with 617 Chinese consumers. Empirical results of structural equation modeling and PROCESS show that prior visiting experience has a moderating effect but PI is not shown to have any moderating effect. This study offers further implications to capitalize on consumer loyalty.

摘要

本研究探讨了消费者对智能酒店技术设施 (TA) 的感知与消费者对智能酒店的到访意向之间的关系。通过技术接受模型 (TAM) 对此关系的中介作用进行了检验。本研究还考察了以前智能酒店到访经验和个人创新能力 (PI) 是否能调节这种关系。中国的617名消费者接受了在线调查。结构方程模型和PROCESS的实证结果显示, 之前的到访经验有调节作用, 但个人创新能力没有显示出任何调节作用。本文为消费者忠诚度的研究提供了进一步研究意义。

KEYWORDS:

• Technology amenities perception
• smart hotel
• technology acceptance model
• prior visiting experience
• personal innovativeness

关键词:

• 技术设施感知
• 智能酒店
• 技术接受模型
• 以前的到访经验
• 个人创新能力

Disclosure statement

No potential conflict of interest was reported by the author(s).

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Notes on contributors

Huijun Yang

Huijun Yang is Assistant Professor in the School of Hospitality Management at Macao Institute for Tourism Studies. Her research focuses on smart technology, human resource management, and intercultural communication. She contributed to the conceptualization, research design, measurements, as well as writing of the paper (E-mail: [email protected]).

Hanqun Song

Hanqun Song is Associate Professor at School of Management, University of Bradford, United Kingdom. He researches on areas related to tourism and hospitality marketing. He contributed to the conceptualization, research design, measurements, as well as writing of the paper (E-mail: [email protected]).

Catherine Cheung

Catherine Cheung is Associate Professor and Associate Dean at School of Hotel and Tourism Management of the Hong Kong Polytechnic University and a specialist in the study of Hotel Management. Her research interests are in the area of Hospitality Human Resources Management, Service Quality and Hotel Branding. She contributed to the conceptualization, research design, measurements, as well as writing of the paper (E-mail: [email protected]).

Jieqi Guan

Jieqi Guan is Assistant Professor of Macau Institute for Tourism Studies. Her research interest is mainly in consumer behavior, service quality, CSR and sustainability related to hospitality, tourism and gaming industries. She contributed to the conceptualization, research design, measurements, as well as writing of the paper (E-mail: [email protected]).