Pamanang Haraya (Inherited Vision): a videographic manifest content analysis of Philippine Local Government Units’ (LGUs) tourism practices during the COVID-19 pandemic

ABSTRACT

The research assessed the tourism practices of the Philippine local government units (LGUs) during the COVID-19 pandemic through a videographic manifest content analysis of 29 videos produced that were nominated for the ATOP Pearl Awards 2021. Through qualitative research, the researchers identified the similarities and differences between these tourism practices and projects, including the use of the Sendai Framework for Disaster Risk Reduction (SFDRR) 2015–2030, the National Disaster Risk Reduction Management Council (NDRRMC) Framework, and concepts from previous tourism pandemic actions as its foundation. A Repertory Grid and 5C Thematic Network Analysis in concept-driven and data-driven development were utilized to conduct the information analysis. The results of the study paved the way for a new pandemic framework, the PAMANA Framework for Philippine tourism recovery from a disaster or pandemic highlighting its eight thematic processes to determine the effectiveness of a practice or program. This tourism-specific framework aims to address risks brought about by biohazards as the researchers found that previous studies focused on crafting hazard-specific actions to mitigate natural disaster risks. The framework draws a line between several existing frameworks to depict advantages and new proposed practices. Thus, the framework is beneficial for other LGUs, future researchers, and concerned stakeholders working on the recovery of a community to a new normal that includes social, economic, environmental, and cultural areas.

KEYWORDS:

• COVID-19
• disaster management
• local government unit
• new normal
• tourism practices

Acknowledgements

The researchers would like to extend their gratitude and appreciation to the Association of Tourism Officers in the Philippines, Inc. (ATOP), Mr. Arwin Paul A. Lingat, President, Assoc. Prof. Atty. Gezzez Giezi G. Granado, DCL, Dean of the University of Santo Tomas (UST) College of Tourism and Hospitality Management, Mr. Avi Ben P. Andalecio, MA, Academic Staff of the UST College of Tourism and Hospitality Management, and Asst. Prof. Maria Regina P. Arriero, LPT, MEng from the UST Department of English. The researchers would also like to extend recognition to all the participating LGUs for sharing their notable outputs that made this research possible.

Disclosure statement

No potential conflict of interest was reported by the authors.