Abstract
The paper extends the Framework for Service Driven-driven Social Community by the inclusion of value co-creation, taken from the Service-Dominant Logic, and test the corresponding hypotheses. We, following a quantitative approach, surveyed members of two social communities, one in Africa, another in South America. We applied Structural Equation Modelling. The results validate almost all the Modified Model in the two samples and reinforce its potential to increase both self and collective wellbeing. Within the Framework, there are just a few relationships of different magnitude between one and the other community.
Correction Statement
This article has been corrected with minor changes. These changes do not impact the academic content of the article.
Disclosure statement
No potential conflict of interest was reported by the author(s).