Publication Cover
Transportation Letters
The International Journal of Transportation Research
Volume 8, 2016 - Issue 3
684
Views
20
CrossRef citations to date
0
Altmetric
Original Articles

A brief study exploring social equity within bicycle share programs

, , &
Pages 177-180 | Received 03 Mar 2015, Accepted 30 Aug 2015, Published online: 29 Jan 2016
 

Abstract

Often subsidized with public funds, it is expected that bicycle share programs be socially equitable, accessible to, and usable by all residents within their service areas. This study suggests simple indicators that can be used to assess equitability of bicycle share programs. We apply the indicators to membership survey and website marketing materials from bicycle share programs in three US cities. Descriptive analyses found bicycle sharers are largely educated, affluent, younger Caucasian males, a demographic that does not reflect the composition of bicycle share service areas. Website image analyses found that bicycle share users portrayed on program websites were more likely to be white (vs. non-white) but the distribution by sex and age was roughly proportional to the composition of bicycle share service areas. Findings suggest that bicycle share membership does not equitably reflect the communities where programs are operating, and that marketing communication practices may be a contributing factor.

Acknowledgment

The authors are grateful to Chris Eatough, Nicole Freeman, Katie Monroe, Emily Stapleton, Aaron Ritz, and Mitch Vars for their assistance in developing this project as well as others who have read a version of this manuscript.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 61.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 273.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.