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ABSTRACT
The colour red has heterogeneous connotations that includes associations with both anger and romance. Two experiments were conducted where we contrasted the colour red associated with anger-related words to the colour yellow associated with joy-related words (Experiment 1), and in contrast with the colour pink associated with romance-related words (Experiment 2), using an emotion categorisation task. The analyses were conducted across both participants and items. In Experiment 1, we found clear facilitative effects for categorisation of anger-related words in red font and joy-related words in yellow font. This highlights the robust nature of the red-anger and yellow-joy pairings. In Experiment 2, we similarly found clear facilitative categorisation of anger-related words in red font. However, for romance-related words mixed results were found that illustrate the degree of competition involved in categorising romance-related words in red and pink fonts due to overlapping semantic connotations and colour hue similarity.
Disclosure statement
No potential conflict of interest was reported by the author(s).