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Luxury
History, Culture, Consumption
Volume 9, 2022 - Issue 1
115
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Pages 81-90 | Received 02 Jun 2022, Accepted 21 Jun 2022, Published online: 25 Jul 2022
 

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Notes on contributors

Pablo D. Lopez Zadicoff

Pablo D. Lopez Zadicoff is an economist by training. He believes economics is a social science that goes beyond numbers and hard math, in need for integration with sociology, psychology and anthropology, among others, to achieve its goal of explaining human behavior. While completing his MBA at NYU Stern School of Business, he discovered his interest in Luxury Marketing and the synergies between it and behavioral economics. Originally from Argentina, he studied economics at Universidad del CEMA and Universidad Nacional de La Plata, focusing on labor and behavioral economics. He currently lives in Washington DC, where he works at Compass Lexecon as an economic consultant specialized in supporting complex negotiations and dispute resolution mechanisms between private parties and governments across the globe. [email protected]

J. P. Kuehlwein

J. P. Kuehlwein is Principal at Ueber-Brands, an advisory firm that helps “elevate brands to make them peerless and priceless.” He previously was an Executive VP at Frédéric Fekkai and held Marketing and General Management positions at P&G in the US, Europe, and Asia. He was named “International Marketer of the Year 2016” by The Internationalist and the Association of National Advertisers (ANA). JP teaches at Columbia Business School and the NYU Stern School of Business, is a Senior Fellow at the Conference Board and serves as an industry advisory board member and lecturer at the Fashion Institute of Technology. JP has authored several books and articles including “Rethinking Prestige Branding” and “Brand Elevation” together with Wolf Schaefer (Kogan Page, 2015 and 2021), “Luxury in Emerging Markets” with Glyn Atwal and Douglas Bryson in the Oxford Handbook of Luxury Business (2020), and “The evolving meaning of Luxury brands and a framework for creating modern Prestige” in Managing Luxury Brands (Kogan Page, in press) [email protected].

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