Do we need an alternative history of graphic design, or would an alternative future be more useful?

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Notes

1. Adrian Shaughnessy’s ‘The Cult of Graphic Design’ published in Looking Closer Five, Critical Writings on Graphic Design (2006).

2. The Gestetner machine, stencil duplicator or mimeograph, was embraced by artists and fanzine producers as this technology allowed for the cheap reproduction and publication of documents.