Sustainability and management in fashion, design and culture

Abstract

This special issue of Journal of Global Fashion Marketing is titled “Sustainability and Management in Fashion, Design, and Culture”. Sustainability is a multi-dimensional issue that requires a more complex and holistic understanding of humans and their lives. Since the early 1990s, sustainability has been included in studies of fashion, design and culture in various ways. These four articles represent the broad range of research being conducted by global researchers who focus on sustainability. The articles, providing insights into consumers’ knowledge, attitude, behavior and perceptions toward sustainable products, will increase practitioners’ and academic researchers’ understanding of effective marketing and merchandising practices related to sustainable products.

时尚、设计和文化的可持续性和管理

这次全球时尚营销学刊特刊的标题是:“时尚、设计和文化的可持续性和管理”。可持续性是一个多维度的问题,需要对人类和他们的生活有更复杂和整体的理解。自1990年代初以来,可持续发展以多种方式被应用在时尚,设计和文化的研究领域中。这四篇文章代表了关注可持续性的全球研究人员所进行的广泛研究。特别是文章表明了对可持续产品的消费者知识、态度、行为和感知,这将增强从业者和学术研究者对相关的可持续发展产品的有效市场和营销实践的理解。

Keywords:

• Sustainability
• sustainable fashion
• green consumer
• fair trade
• environmental design

关键词:

• 可持续发展
• 可持续时尚
• 绿色消费者
• 公平贸易
• 环境设计