Unlocking Policy Impediments for Service Delivery in Tourism Firms: Evidence from Small and Medium Sized Hotels in Sub-Saharan Africa

ABSTRACT

Attempts by many African governments to implement institutional reforms aimed at developing and implementing inclusive tourism-related policies have met with mitigated success. This study ergo, critically unpacks policy-related impediments associated with the operations of tourism firms in Africa, drawing on evidence from small and medium sized hotels in Cameroon. Analysis of empirical data collected through semi-structured interviews with 30 hotel owner/managers in Cameroon revealed that: (i) their impact on employment was minimal, with a heavy reliance on family members/relatives; (ii) limited employee education and skills for effective service delivery; (iii) low hotel occupancy rates; and (iv) poor destination competitiveness. Important policy and planning recommendations are made, most notable of which is a critical (re-)examination of tourism policy and planning practices by means of developing and implementing cogent development plans that are cognisant of the local realities and geared towards guaranteeing effective service delivery, thereby ensuring destination competitiveness.

KEYWORDS:

• Destination competitiveness
• emerging destinations
• tourism policy
• small and medium size hotels
• sub-Saharan Africa
• Cameroon

Acknowledgement

The University of Johannesburg is thanked for funding this project.

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Albert N. Kimbu http://orcid.org/0000-0001-8505-6705

Additional information

Funding

The University of Johannesburg is thanked for funding this project.