Slow Philosophy in Tourism Development in Latvia: The Supply Side Perspective

ABSTRACT

Slow philosophy, which has gained popularity in recent years, is used to inform tourism development. Yet, its actual implementation is limited mostly to Cittáslow (Slow Cities) and Slow Food related projects. Therefore, it is questionable whether the ideas of slow philosophy are viable in tourism development outside the Cittáslow and Slow Food contexts. This article attempts to identify opportunities and challenges for using slow philosophy in tourism development in Latvia focusing on the supply side perspective. This article contributes to the tourism destination development literature and gives practical insights for tourism destination managers.

KEYWORDS:

• Slow philosophy
• tourism development
• Latvia
• destination management organizations

Disclosure statement

No potential conflict of interest was reported by the author.

ORCID

Zanda Serdane http://orcid.org/0000-0001-9214-8501

Notes

1 This brand was replaced by a new brand “Magnetic Latvia” from 2018 onwards.

2 Latvian Tourism Development Agency was a government institution responsible for implementation of Latvian tourism policy. It was reorganized as Tourism department in 2016 and is now under Latvian Investment and Development Agency.