Corporate Social Responsibility as Resource for Tourism Development Support

ABSTRACT

Corporate social responsibility is increasingly presented as one of the leading resources to achieve a mutually positive relationship between companies and society. Therefore, this investigation aims to create a CSR measurement model based on residents' commitment and support to the growth of tourism. The proposed hypotheses were confirmed, pointing out that the CSR practices implemented by the lodging facilities, directly and indirectly, are added to the commitment and support to the expansion of tourism, with a strong relationship with the perceived benefits and satisfaction. The perceived benefits functioned as a mediating variable between economic and social aspects and the community's support and commitment to tourism. Community satisfaction mediated the relationship between environmental factors and support for tourism. The findings offer critical implications for the accommodation sector concerning well-being, economic gains, and success in the industry, feeling of belonging, protection, awareness, and communication related to environmental aspects.

KEYWORDS:

• Corporate initiatives
• benefits
• residents
• tourism development
• corporate social responsibility

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - 88887.510665/2020-00.