https://orcid.org/0000-0001-6440-3827
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ABSTRACT
Sharing economy services (SES) provide consumers with an alternative to ownership by obtaining, offering, and exchanging products and services typically through an online platform. As sharing practices continue to develop globally, research has only recently begun to explore how cultural differences influence SES at the individual level. Therefore, this study examines the influence of long-term vs. short-term orientation and indulgence-restraint on travelers’ intentions to participate in SES. This study also considers the impact of value perceptions of sharing on this relationship. A survey of Airbnb guests was conducted using a panel of United States’ respondents through Amazon’s Mechanical Turk. The structural equation modeling results provide new evidence of travelers’ cultural values both directly and indirectly impacting their participation intentions in SES. This study is one of the first to consider long-term orientation and indulgence within the context of SES. Further contributions and implications are discussed.
Declarations of interest
This work was supported by the Drapeau Center for Undergraduate Research Eagle SPUR Grant at The University of Southern Mississippi.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1 For a full review of Hofstede’s six cultural dimensions, see Hofstede’s Insights website (Hofstede, Citationn.d.).
2 The top five hospitality and tourism journals were pulled from the 2019 Australian Business Deans Council list and consisted of the following: International Journal of Hospitality Management (A+), Tourism Management (A+), Journal of Travel Research (A+), International Journal of Contemporary Hospitality Management (A), and Journal of Hospitality & Tourism Research (A).