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Abstract
The current study was designed to investigate the psychosocial processes that support PED use in bodybuilders utilising Bandura’s (1991) social cognitive theory of moral thought and action. Participants were nine bodybuilders who had previously used or were currently using illicit performance-enhancing substances. In-depth semi-structured interviews were conducted to investigate the psychological and social processes that facilitated their introduction to, and continuation of, doping. Study data were content-analysed deductively using definitions for the eight mechanisms of moral disengagement (Bandura Citation1991). However, evidence for only six mechanisms was present and a further three emergent themes were inductively coded. The six mechanisms evidenced were moral justification, euphemistic labelling, advantageous comparison, displacement of responsibility, diffusion of responsibility and distortion of consequences. The three emergent themes related to the routinisation of doping, discussing doping with family and friends, and progression from supplement use to doping. All nine themes were discussed with reference to Bandura’s (1991) theory as well as the extant qualitative literature on doping in sport.