Creating “flipping-the-classroom” cases in training in sensemaking and decision-making in marketing: A Journal of Global Scholars of Marketing Science Special Issue

ABSTRACT

Though no one definition fully captures the proposal, “flipping-the-classroom” includes student/trainee creation of learning materials, “lesson plans”, and in-classroom administration, and/or coaching to fellow students/trainees of concepts, principles, procedures, tools, and interpretations of outcomes. This JGSMS special issue presents 11 flipping-the-classroom case studies. Most of these cases are creative writings by students. The cases include emic reports on interactions with service providers. Assigning and reading the cases may be useful for learning how to increase student joy-in-learning and deepening their skills in sensemaking and solving problems in customer–marketer interactions.

尽管很难为此次特刊具体定义，”翻转课堂”是学生/见习生对学习材料，”教案”以及课堂管理的创新，同时帮助同学/见习生们巩固学习概念，原理，程序，工具及其定义。JGSMS本期特刊提供了11篇翻转课堂的案例分析。案例分析出自学生的创作。案例中包括与活动供应商互动的主位报告。分配并阅读这些案例有助于理解如何增强学生学习兴趣并有益于提升顾客与营销商互动中敏感度与解决问题的技巧。

KEYWORDS:

• Customer
• flipping-the-classroom
• interaction
• marketer
• service

关键词:

• 顾客
• 翻转课堂
• 互动
• 营销商
• 服务