Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters

ABSTRACT

Using a strategic management perspective, this paper conceptualizes how event tourism creates and appropriates value for locations and regions supporting tourism. A conceptual framework of the six principles of tourism value creation integrates theoretical developments in value creation and retention, service innovation, and networks and regional clusters. This model applies to three levels of players: individual entities, tourism-supporting organizations, and the geographic or regional clusters that promote tourism. This framework demonstrates how event tourism creates value for individual tourists, tourism-related organizations, and regional economies, while also enhancing competitiveness for regions and individual nations. The model offers a new perspective for future research directions and practitioner guidance to create and sustain competitive advantage.

本文从战略管理的角度出发, 概念化了事件旅游如何为支持旅游业的地点和区域创造并分配价值。 旅游价值创造六项原则的概念框架整合了价值创造和保留, 服务创新以及网络和区域集群的理论发展。 该模型适用于三个层次的参与者:个别实体, 支持旅游业的组织以及促进旅游业的地点或区域集群。 该框架展示了事件旅游如何为散客, 旅游相关的组织和区域经济创造价值, 同时还增强了区域和各个国家的竞争力。 该模型为未来的研究方向和从业者提供了新的视角, 以创造并维持竞争优势。

KEYWORDS:

• Event tourism
• competitiveness
• network
• regional cluster
• service innovation
• value creation

关键词:

• 事件旅游
• 竞争力
• 区域集群
• 服务创新
• 价值创造

Disclosure statement

No potential conflict of interest was reported by the authors.