Role and effect of traditional markets: The internationally awarded case of Barcelos

ABSTRACT

Social, economic, and environment sustainability are more than ever hot topics. Because of their importance in this context, we examine how and why traditional markets play such a critical role in local as well as regional development and sustainability, along with their respective effects. We use a single case methodology based on the internationally awarded case of Barcelos (a northern region of Portugal). The main results show that the traditional market of Barcelos plays a critical role in the region, especially with respect to socioeconomic, environmental, and political and administrative effects. To optimize the role and influence of this traditional market, authors suggest the application of artificial intelligence.

KEYWORDS:

• Traditional markets
• destination competitiveness and sustainability
• cultural tourism
• endogenous products
• artificial intelligence

Acknowledgments

The authors are very grateful to the Editor of this Special Issue (Professor Catherine Prentice), and to the anonymous reviewers for their thorough and thoughtful reports.

This work is funded by National Funds through the Foundation for Science and Technology (FCT) under the project UID/GES /04752/2019.

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work was supported by the Fundação para a Ciência e a Tecnologia [UIDB/04752/2020].