217
Views
2
CrossRef citations to date
0
Altmetric
Articles

Many Short Links

The influence of the quantity and size of links on user behaviour, perception and comprehension

&
Pages 1205-1225 | Published online: 18 Oct 2016
 

Abstract

Navigating the internet is transforming the bases of news consumption. These changes, thoroughly analysed within some technical areas, still raise questions about the reception of news content. This study explores the influence of the quantity and size of links on user behaviour, perception and comprehension. The experimental analysis, carried out using a convenience sample of 170 individuals, with six different model websites, reveals that content with both a greater number of links and with shorter links yields better results in terms of levels of perception, comprehension and, above all, user behaviour.

Log in via your institution

Log in to Taylor & Francis Online

PDF download + Online access

  • 48 hours access to article PDF & online version
  • Article PDF can be downloaded
  • Article PDF can be printed
USD 53.00 Add to cart

Issue Purchase

  • 30 days online access to complete issue
  • Article PDFs can be downloaded
  • Article PDFs can be printed
USD 104.00 Add to cart

* Local tax will be added as applicable

Related Research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.